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	<title>Hard Clams</title>
	<link>http://hardclams.x.iabc.com</link>
	<description>iDeas and inSpiration</description>
	<pubDate>Fri, 20 Jan 2012 19:49:54 +0000</pubDate>
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		<title>Customer Experience Communications</title>
		<link>http://hardclams.x.iabc.com/2012/01/20/customer-experience-communications/</link>
		<comments>http://hardclams.x.iabc.com/2012/01/20/customer-experience-communications/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 19:49:54 +0000</pubDate>
		<dc:creator>Angele Parker</dc:creator>
		
		<category><![CDATA[communication plan]]></category>

		<category><![CDATA[communications]]></category>

		<category><![CDATA[communications 101]]></category>

		<category><![CDATA[communications audit]]></category>

		<category><![CDATA[communications planning]]></category>

		<category><![CDATA[customer experience]]></category>

		<category><![CDATA[employee engagement]]></category>

		<category><![CDATA[strategic communications]]></category>

		<category><![CDATA[thought leadership]]></category>

		<guid isPermaLink="false">http://hardclams.x.iabc.com/2012/01/20/customer-experience-communications/</guid>
		<description><![CDATA[Communications planning around the customer experience is an exciting position. I don&#8217;t mean external communications planning, that&#8217;s probably Marketing&#8217;s job, but internal comms, geared at increasing engagement and clarifying all programs and projects with a customer impact. It&#8217;s a position that many enterprise-level companies understand the value in having, but rarely invest in a new hire. [...]]]></description>
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		<item>
		<title>How to Write a Strategic Communications Plan</title>
		<link>http://hardclams.x.iabc.com/2011/12/29/how-to-write-a-strategic-communications-plan/</link>
		<comments>http://hardclams.x.iabc.com/2011/12/29/how-to-write-a-strategic-communications-plan/#comments</comments>
		<pubDate>Thu, 29 Dec 2011 20:18:29 +0000</pubDate>
		<dc:creator>Angele Parker</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[communication plan]]></category>

		<category><![CDATA[communications]]></category>

		<category><![CDATA[communications 101]]></category>

		<category><![CDATA[communications planning]]></category>

		<category><![CDATA[employee engagement]]></category>

		<category><![CDATA[how to write a communications plan]]></category>

		<category><![CDATA[strategic communications]]></category>

		<guid isPermaLink="false">http://hardclams.x.iabc.com/2011/12/29/how-to-write-a-strategic-communications-plan/</guid>
		<description><![CDATA[If you’re trying to navigate through the choppy waters of strategic communications planning, you won&#8217;t find many resources to help you with the process. I&#8217;ve written a few strategic communications plans – mostly for enterprise level organizations – and hope this helps a few new hires who have to create one.  
Your Strategic Communications Plan begins with an Executive Summary. [...]]]></description>
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		<item>
		<title>Social Media Audit</title>
		<link>http://hardclams.x.iabc.com/2011/11/30/social-media-audit/</link>
		<comments>http://hardclams.x.iabc.com/2011/11/30/social-media-audit/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 19:57:03 +0000</pubDate>
		<dc:creator>Angele Parker</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[communications]]></category>

		<category><![CDATA[communications audit]]></category>

		<category><![CDATA[employee engagement]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[social media audit]]></category>

		<category><![CDATA[thought leadership]]></category>

		<guid isPermaLink="false">http://hardclams.x.iabc.com/2011/11/30/social-media-audit/</guid>
		<description><![CDATA[These days, many professional communicators are tasked with carrying out a social media audit for their organization. With very little information on the web on how to initiate and undertake an audit,  I&#8217;d like to share the process that I was a part of at a large organization. Using Radian6 social media monitoring software, the agency looked at [...]]]></description>
		<wfw:commentRss>http://hardclams.x.iabc.com/2011/11/30/social-media-audit/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Personal branding for execs</title>
		<link>http://hardclams.x.iabc.com/2011/11/25/hello-world/</link>
		<comments>http://hardclams.x.iabc.com/2011/11/25/hello-world/#comments</comments>
		<pubDate>Fri, 25 Nov 2011 17:25:34 +0000</pubDate>
		<dc:creator>Angele Parker</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[communications]]></category>

		<category><![CDATA[corporate branding]]></category>

		<category><![CDATA[employee engagement]]></category>

		<category><![CDATA[thought leadership]]></category>

		<category><![CDATA[Accenture]]></category>

		<category><![CDATA[BBYC]]></category>

		<category><![CDATA[Best Buy Canada]]></category>

		<category><![CDATA[executives]]></category>

		<category><![CDATA[future Shop]]></category>

		<category><![CDATA[Human Resources]]></category>

		<category><![CDATA[internal engagement]]></category>

		<category><![CDATA[Telus]]></category>

		<category><![CDATA[videos]]></category>

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		<description><![CDATA[Corporate branding, internal engagement, communications, thought leadership]]></description>
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